Kraft's Snack Spinoff to Carry New Name

Kraft Foods announced Wednesday that if all goes as planned, its new international snack company will be called Mondelez International. (The first word is pronounced mohn-dah-LEEZ; we're guessing you're all set on the second.)

The mac-and-cheese maker announced his past August that it would split its global business from its national holdings, and the new name is the latest step in that process. North American products like Oreo and Maxwell House coffee will remain under the Kraft Foods Group; the new international company will take on Trident gum and Cadbury chocolates, among other products.

The new company will be headquartered in Deerfield, Ill.

Two company employees suggested the new brand moniker, which Kraft says is derived from the Latin word for world and a "fanciful expression" of the word delicious. We'll have to take their word on the second part.

The new name will only go into effect after a shareholder vote in May, but Kraft has already reserved a MDLZ stock ticker symbol.