Apple Faces Class-Action Lawsuit Over Siri Ads

A New York man says the company's voice-activated iPhone assistant falls well short of the hype.

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Siri can understand neither the Scots nor a New York man bringing a lawsuit against Apple for false advertising

Photo by Karen Bleir/AFP/Getty Images.

It looks like the Scottish aren't the only ones struggling to get Siri to understand them.

The Washington Post reports Tuesday that a New York man has filed a class-action suit against Apple claiming the company falsely advertised the full extent of Siri’s language-recognition capabilities.

Here's a snippet from the suit: "Notwithstanding Apple’s extensive multimillion-dollar advertising campaign showcasing the Siri feature, and the fact that the iPhone 4S is more expensive than the iPhone 4, the iPhone 4S’s Siri feature does not perform as advertised, rendering the iPhone 4S merely a more expensive iPhone 4."

WaPo's Hayley Tsukayama explains that Apple is probably in the clear thanks to the "sequences shortened" disclaimer it puts on its ads. Nonetheless, one iPhone 4S ad currently up on Apple's site reads:

"Now you can use your voice to use your iPhone. Just talk to Siri as you would to a person: 'Do I need an umbrella?' or 'Any great burgers around here?' ... Siri not only understands what you say, it knows what you mean."

As the Wall Street Journal explains, the man bringing the suit, Frank M. Fazio, says that Siri is much less responsive in real life. The lawsuit is asking for an unspecified amount in damages. Apple did not respond to requests for comment on the suit from a number of outlets.

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