Google Kills Buzz to Focus on Google+
The Internet giant announces the end of one social media effort to focus on another.
| Posted Friday, Oct. 14, 2011, at 4:29 PM ET
Photo by Nicholas Kamm/AFP/Getty Images.
Google is finally shutting down what remains of its much-maligned Buzz feature, dropping it in favor of Google+, which now has over 40 million users, the company announced Friday.
No word on whether they'll be offering group counseling for disappointed Buzz fans needing to hug out their feelings. If they were to, though, they probably wouldn’t need to rent out anything larger than a walk-in closet given the popularity of the soon-to-be defunct feature.
Buzz was introduced in early 2010 and quickly ran into trouble when users noticed that their lists of frequently contacted users was automatically made public. From there, the feature failed to ever gain the traction that the Internet giant had hoped, and company executives quickly moved on to its next foray into the world of social media, Google+.
Google may have prophesied Buzz's demise while introducing it back in February 2010, when Bradley Horowitz, Google’s vice president for product management, had this to say: "It’s becoming harder and harder to find signal in the noise."






