Apple iPhone 4S Breaks Pre-Order Record
Company sold more than 1 million in the first 24 hours, crushing the previous early-order mark.
| Posted Tuesday, Oct. 11, 2011, at 11:17 AM ET
Photo by Kevork Djansezian/Getty Images.
Who needs the number 5 when you can lay claim to one million.
Apple announced Monday night that it had processed more than one million pre-orders for its new iPhone 4S in the first 24 hours after it went on sale. That total easily bested the company’s previous single-day iPhone pre-order record of 600,000 set by the iPhone 4 last year.
In the wake of the iPhone 4S unveiling, some critics lambasted the new phone as a letdown, since Apple didn't release a full redesign of the existing iPhone 4, which many fans and bloggers had expected. But the new sales numbers may quiet the company's critics, at least for now. On Wall Street, at least, the news of the early success of the iPhone 4S sent Apple's stock sharply upward. In trading Tuesday morning on the NASDAQ, Apple stock was up $10.53 to $399.34, a 2.71 percent increase.
"We are blown away with the incredible customer response to iPhone 4S," Philip Schiller, Apple’s senior vice president of worldwide product marketing, said in a statement, "and we are thrilled that customers love iPhone 4S as much as we do."
