Apparently just about anything can be crowdsourced these days. Even a major motion picture.
At least that’s what Disturbia director D.J. Caruso seems to be hoping.
Caruso, who also brought us I Am Number Four, is hailing his latest film project, Inside, as the "first interactive social horror film experience," and is promising that Facebook and Twitter users can play their own role in dictating the plot of the film. One of them will even be lucky enough to land themselves a cameo role.
A trailer for the film shows a young woman waking up inside a locked, padded room with a laptop as her only connection to the outside world. The film’s tag line: “Her only way out will be to bring you in.”
Starting July 25, users can post on the Facebook wall of the main character (played by Emmy Rossum, pictured) and take to Twitter to help her figure out ways to escape, the Guardian reports.
Fans also have until July 20 to submit casting videos to YouTube, but in the end only one “talented, well-connected person” will make a special cameo in the final cut, Caruso said.
If this sounds like some type of bizarre viral marketing stunt, it kind of is. The movie is being funded by sponsors Intel and Toshiba (remember the above-mentioned laptop?). Still, that doesn’t mean the effort will be devoid of Hollywood talent. Joining Caruso on the project are Oscar-winning cinematographer Mauro Fiore and an editing team led by Emmy-winning Josh Bodnar.
We're not betting on a blockbuster success for Caruso and co. But then again, social media has proved to be rather unpredictable when it comes to tastemaking.
You can check out the trailer below: